LG Electronics has launched its new PuriCare Wearable Air Purifier in the UAE market following its unveiling at IFA 2020 expo recently.

A global leader in clean air solutions, LG has long been associated with empowering healthy, hygienic lifestyles and this reputation has resulted in the creation of an entire new category of wearable air purifier technology to deliver a new level of portable protection.

LG said its ever-expanding lineup of PuriCare air purifiers includes single and double tower models for residential spaces, a commercial model for offices and even a portable device for use on-the-go. With its latest edition to the PuriCare family, LG seeks to ensure that clean air

With its latest edition to the PuriCare family, LG seeks to ensure that clean air and optimal breathing comfort are maintained from wherever the user may be.

The PuriCare Wearable has been ergonomically designed, based on extensive facial shape analysis.

The device fits snugly around the user’s face, minimizing air leakage around the nose and chin area. The face guard also features a silicone pad which seeks to promote comfortable fit for hours on end and reduce the fogging up of glasses, while the inner cover prevents internal contamination.

The LG PuriCare Wearable Air Purifier is now available in the UAE at select Carrefour, Sharaf DG and ACE stores for the retail price of AED699 ($190).

Announcing the launch, LG Electronics Gulf President Hongju Jeon said: 'The introduction of the PuriCare Wearable Air Purifier to the UAE market represents our continued commitment to not only championing innovation, but also bringing advanced technology to market at rapid pace.'

'While this device could not be any timelier demand for portable protection and access to clean air is not new. For years, we have seen growing interest and concern for maintaining good air quality – which is why we have continued to expand our PuriCare lineup. We are seeing interest in sectors ranging from government and B2B organizations, right through to everyday consumers,' noted Jeon.

'We are proud to empower people across the UAE to breathe better air, while remaining comfortable,' he added.

Coming soon, LG will also release a unique case for the PuriCare Wearable Air Purifier, which deploys the company’s UVnano sanitization technology to eliminate 99.99 percent of germs in just 30 minutes, using UV-C LED lights, stated Jeon.

The case can also remove moisture from internal components caused by the wearer’s breath, charge the device from empty to full in just two hours and send notifications to the user’s smartphone via the LG ThinQ app when filters need replacing, he added.

Two H13 HEPA Filters are provided in the box, with additional filters available for the retail price of AED59.

While the importance of maintaining healthy air quality is a topic receiving more widespread attention now, discussions around air quality have been a major concern for nations and individuals around the world for a number of years. LG’s PuriCare Wearable Air Purifier has been in development since 2017 – undergoing three years of extensive R&D and product testing.

Within its research, LG identified common challenges for mask-wearers, including regulating air flow without becoming too warm or claustrophobic and having glasses periodically fog up. Additionally, as people become more conscious of the environment, the need for a more sustainable solution was clear.

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